See how one global media company transformed its organization around data to deliver an advanced advertising targeting engine.Learn More
Content consumption behaviors are becoming increasingly complex and evolving more rapidly than ever. Data science, machine learning, and AI in media and entertainment represent huge opportunities for companies who are prepared to invest in long-term, viable solutions.
Just look at the way that companies like Google, Amazon, and Netflix affected the media and entertainment space with their data-driven business models. Using advanced data science and AI allows them to understand and create value for customers by presenting content that they might like and that might be relevant to them. But this change doesn’t happen overnight; full potential comes through gradual evolution into a truly data-powered organization.