Customer Segmentation
Dataiku can connect to virtually any data source (transaction, interaction, or external, whether structured or unstructured) from one centralized platform, which means a 360-degree view of customer data in real time. For example, DAZN’s small data team as well as its non-technical business users leverage Dataiku for advanced customer segmentation to identify user behaviors, particularly regarding content and devices on which customers use the product.
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