If there is one industry that should be leveraging data in every way possible, it’s telecommunications. And yet, experts say that the telecom sector has only just begun to explore the potential of data science. A study by McKinsey, Telcos: The Untapped Promise of Big Data, based on a survey of leaders from 273 telecom organizations, found that most companies had not yet seriously leveraged the data at their disposal to increase profits. And only 30 percent say they have already made investments in big data. This white paper shows how enterprises can take advantage of the ML and AI possibilities in every part of the business.