Monitor Past Transactions at a Glance
The Dataiku Solution for Market Basket Analysis makes it easy to explore sales history at a glance. Keep tabs on the number of transactions, items purchased, and items per transaction on daily, weekly, and monthly cadences.
Simply upload your data and leverage the transaction monitoring dashboard that comes ready to use with this Dataiku Solution.
Analyze Purchasing Patterns
Use a pre-built, interactive web application to explore and analyze frequent items. This includes identifying both the most frequent products sold as well as popular combinations of products. Plus, for each customer, find the best business rules to trigger repeat purchase and cross-sell scenarios.
Identify Product Associations
The Dataiku Solution for Market Basket Analysis comes with a pre-built “rules browser” web application. This enables you to identify product associations, which you can then use across campaigns to promote relevant products.
Personalize the Shopping Experience & Better Engage With Customers
Armed with this Dataiku Solution, people across business lines can personalize the customer experience both online and in store.
For example, the brand loyalty team can use the data to run email campaigns. Dataiku makes it easy to make data-driven decisions around which products to feature.
Another example is the supply chain director, who might use Dataiku to discover product A is strongly associated with product B. From there, (s)he can make recommendations to merchandising teams for product placement in store displays featuring products A and B.
Answer Key Customer Purchase Questions
The Dataiku Solution for Market Basket Analysis can, for example, help answer a broad range of questions like:
- How can I better understand customer behavior?
- How can I make market basket analysis work to drive results across different teams and stakeholders?
- How do I analyze past purchases to uncover correlations across products?
- How can I leverage the outcomes to promote relevant products?
- How can I increase opportunities for cross-selling?
- How can I encourage repeat purchases?
- How can I incorporate the benefits of market basket analysis into my larger marketing motions?
Up and Running in Minutes, Not Weeks or Months
Don’t just take our word for it. British retailer MandM Direct uses Dataiku Solutions to accelerate the impact of their small data science team.
“The deployment infrastructure within Dataiku allowed us to get our project into production at lightning speed. Within days of completing development, we had the project live and automating predictions over millions of customers. Any changes were easy to manage and deploy.”
Drive Advanced Marketing Initiatives
The Dataiku Solution for Market Basket Analysis is infinitely customizable to suit your needs. For example, feed the output data into your marketing suite to launch advanced marketing initiatives.
Go Beyond Market Basket Analysis
The Dataiku Solution for Market Basket Analysis is just the beginning. Leverage Dataiku as one central platform for all data needs.
From data preparation to machine learning, data quality issues, automation and more, Dataiku is for everyone. Data scientists and analysts alike can tackle an infinite number of use cases. From the mundane to innovative, moonshot use cases — including cutting-edge Generative AI applications — see how Dataiku can help.
The Total Economic Impact™️
Of Dataiku
A composite organization in the commissioned study conducted by Forrester Consulting on behalf of Dataiku saw the following benefits:
reduction in time spent on data analysis, extraction, and preparation.
reduction in time spent on model lifecycle activities (training, deployment, and monitoring).
return on investment
net present value over three years.
