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Find the Highest-Value Customers Through Segmentation

With the Dataiku Solution for RFM Segmentation, companies can easily build segments based on past purchasing behaviors, understand the evolution over time, and get a quick start in optimizing engaging strategies.

 

Interact Dynamically With Segmentation Data

Input transaction data and generate customer segments based on historical purchase patterns in an easy-to-use web app. Define solution settings like transaction preprocessing, RFM computation (data filtering strategy, computation technique, etc.), and RFM propagation to display and analyze a larger period of time.

CHECK OUT THE RFM SEGMENTS EXPLORER
 

Detect Customers’ Shifts Over Time

Use highly targeted dashboards to understand how customers change or evolve from one segment to another. Evaluate purchasing patterns and explore customer segments by value, then make targeted business decisions for specific segments.

DOWNLOAD THE SOLUTION FLYER
 

Explore Customer Frequency &
Monetary Value

Dive into specific customer segments, and study how often customers shop (frequency) and how much they spend per visit (monetary value). Get insights into the entire data pipeline from new data, all in ready-built dashboards.

GO TO THE SAMPLE PROJECT
 

Analyze Total Revenue

Check customer RFM segments and explore the revenue each segment generates. Continue to add to the pipeline with updated and fresh data and monitor the evolution over time.

EXPLORE THE DASHBOARD
 

Answer Key Customer Segmentation Questions

The Dataiku Solution for RFM Segmentation helps answer a broad range of questions like:

  • Which customers are spending the most?
  • Who are my most loyal customers?
  • Who are the newest customers?
  • Who are the customers about to churn?
  • How can I identify paths across segments and maximize growth of high-impact segments?
 

Engage Thoughtfully With Customers

Segmentation is just a starting point. Spin up your RFM Segmentation Solution in a matter of clicks through a Dataiku Application, and easily extend beyond, integrating segments in Dataiku CLV Forecasting and building more use cases quickly to maximize marketing impact.

DISCOVER THE FULL CAPABILITIES OF DATAIKU

The Total Economic Impact™️
Of Dataiku

A composite organization in the commissioned study conducted by Forrester Consulting on behalf of Dataiku saw the following benefits:

70 %+

reduction in time spent on data analysis, extraction, and preparation.

42 %

reduction in time spent on model lifecycle activities (training, deployment, and monitoring).

413 %

return on investment

$ 23 .5M

net present value over three years.

See Dataiku in Action

Watch the end-to-end Dataiku demo to understand how the Universal AI Platform can fit your needs for one use case … and beyond.