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Optimize Your Marketing Channels Strategies
in Pharma

The Dataiku Optimizing Omnichannel Marketing Solution for Pharma provides a comprehensive AI-rich approach to identify brand and sales adoption drivers and design better-performing and efficient marketing campaigns.

 

Turn Disparate Input Data Into Actionable Insights

Harmonize your marketing channel data with provider characteristics and sales transactions for both traditional and digital engagements.

Easily extract precise analytics on channel affinity and channel performance at different level of granularity, and understand past performance.

Thanks to the extensive wiki and adaptive data flow structure, quickly adjust the approach to specific questions and business processes.

SEE THE SOLUTION IN ACTION
 

Plug Data in Minutes Through the Dataiku App

Upload your HCP, brand, transaction, and marketing channel data, then customize the features for building sales deviation and brand adoption models.

Enhance flexibility and train the machine learning models to understand channel engagement and drivers that influence sales deviations and brand activation.

Quickly reproduce the same analysis for multiple brands/drugs/sale regions with an adaptive flow and dashboards.

EXPLORE THE DASHBOARD
 

Increase Brand Adoption by Priority HCPs

Understand how HCP characteristics and channel effectiveness in marketing campaigns drive sales with a multi-class predictive model and analysis.

Correlate marketing outreach for HCPs to your pharmaceutical sales to better understand past marketing campaigns and design adjusted omnichannel marketing strategies for the future.

SEE HOW TO INCREASE HCP BRAND ADOPTION
 

Understand More With Dynamic Sales and Marketing Dashboards

View detailed dashboards of sales overviews and marketing campaign activities to better inform your marketing campaigns. Check the output from models and explore data with pre-built charts, graphs, and tables designed to help quickly identify issues and develop an agile approach to marketing activities and sales.

CHECK OUT THE DASHBOARD
 

Answer Key Marketing Effectiveness Questions

The Dataiku Solution for Optimizing Omnichannel Marketing for Pharma helps answer a broad range of questions like:

  • How do my sales vary over time and across different brands in my portfolio?
  • How is my marketing spend allocated across channels?
  • Which marketing channels provide the most value to the business? Are different channels more effective across different markets?
  • What type of HCP engagements (rep visits, emails, web, etc.) influence sales at their hospitals and clinics?
  • Which marketing tactics resonate most to lead to HCP brand adoption?
  • What is the precise channel mix for a given HCP?
READ THE DOCUMENTATION ON OPTIMIZING OMNICHANNEL MARKETING
 

From Omnichannel Marketing to Next Best Action and beyond

Move from data to AI-rich insights to refine omnichannel tactics in less than 2 days*, and speed your journey towards Next Best Action delivery to all your sales teams, HCP segmentation, Gen AI powered HCP messaging, and more.

If you’re ready to engage on an accelerated journey towards real embedding of AI in your commercial activities, check out the omnichannel marketing solution for yourself today.

DISCOVER THE FULL CAPABILITIES OF DATAIKU

The Total Economic Impact™️
Of Dataiku

A composite organization in the commissioned study conducted by Forrester Consulting on behalf of Dataiku saw the following benefits:

70 %+

reduction in time spent on data analysis, extraction, and preparation.

42 %

reduction in time spent on model lifecycle activities (training, deployment, and monitoring).

413 %

return on investment

$ 23 .5M

net present value over three years.

See Dataiku in Action

Watch the end-to-end Dataiku demo to understand how the Universal AI Platform can fit your needs for one use case … and beyond.