Group stores with similar characteristics using demographic and sales data to better localize and personalize store planning, product allocation, promotion strategies, and assortment execution.
Compute multiple segmentation strategies to see which one delivers most value, and adjust to each market needs.
The evolving landscape requires an increased focus on the consumer. With this solution, retailers can differentiate their product assortment and offer the right items in the right areas by:
Easily visualize and consume segmentation results to learn what makes up your store clusters:
Understand localized demand, improving customer loyalty and satisfaction, and increasing sales performance.
With demographic segmentation, get insights about the surrounding population to tailor marketing efforts and more to the local shopper.
The Dataiku Solution for Store Segmentation helps answer a broad range of questions like:
Dataiku also grows your AI maturity to new heights with the power and flexibility of the full platform. Execute on innovative, moonshot use cases — including cutting-edge Generative AI applications — with Dataiku.
A composite organization in the commissioned study conducted by Forrester Consulting on behalf of Dataiku saw the following benefits:
reduction in time spent on data analysis, extraction, and preparation.
reduction in time spent on model lifecycle activities (training, deployment, and monitoring).
return on investment
net present value over three years.