Avoid AI agent washing: 4 CEO priorities for signal over noise
September 23, 2025/ min read/Alec Coughlin
This is a guest article from Alec Coughlin. Alec helps enterprise leaders cut through AI hype and agent washing to focus on what actually drives business value. He hosts “AI with Alec,” a podcast and thought leadership platform providing pragmatic guidance on enterprise AI transformation.

Enterprise AI transformation is full of noise. To move from noise to signal, there are four things every CEO can’t go wrong focusing on.