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The global online gambling market is anticipated to be valued at more than $94 billion in 2024, and increasing use of more advanced data science, machine learning, and AI techniques to improve the online gambling experience will most certainly play a role in this market growth.
In fact, one of the industry’s biggest challenges could be what to do with all of the masses of data at their disposal and whether they can turn all of that data into actual business value. Unlike traditional sales use cases, data science in online gambling means not only personalization and anticipation of individual behavior, but also taking into account the uncertainty surrounding any action the user takes. We spoke with Bertrand Warot, Data Science Manager at French online gambling company Betclic, about how they are rising to these challenges.