Betclic: Putting Data Science at the Center of Online Gambling
In just one and a half years, Betclic has created more than 130 Dataiku projects, including those powering dashboards, ad-hoc analysis, and more.
Learn MoreAs the third largest video game company in the world, Ubisoft leverages AI, machine learning, and data science to increase its competitiveness amidst a highly saturated media and entertainment landscape as well as extract true business value from its data initiatives.
Ubisoft’s Consumer and Market Knowledge (CMK) department is in charge of market research, providing player and market insights across the company in order to improve the overall quality of games and effectively respond to the emerging player demands. The CMK team is comprised of around 50 collaborators, among which 10 are data scientists and 30 are analysts.
The CMK department works with three different entities within the company — they provide studios with insights for game development, help upper management navigate the constantly changing trends in the gaming space and define their strategic vision, and enable business people to find the right audience for each game.
The CMK department’s mission is fully aligned with Ubisoft’s — enrich the lives of video gamers. In order to do that, though, it’s crucial to know them well, as well as the market and the environment in which they evolve.
The team’s main goals are as follows:
Embarking the CMK analysts into the world of data wasn’t a turnkey mission, but with a consistent and comprehensive step-by-step approach, the CMK department was able to successfully scale a diverse collaboration-driven data team and implement a powerful data-driven market research strategy.
Thanks to Dataiku, Ubisoft was able to:
Dataiku played a pivotal role in facilitating and encouraging collaboration between the data science and analyst teams and giving the entire department access to various data sources such as Teradata and Hadoop cluster. Dataiku has been an accelerator for the realization of the projects and the transformation of Ubisoft’s CMK team. This transformation implies an evolution of the organization, of the collaboration between the teams, and a positive cultural shift around data that is felt across the company.
“Due to Dataiku’s easy to use point-and-click interface which empowers analysts to easily connect to data and collaborate on data projects, a real curiosity and data-driven mindset emerged across the whole department.”
Vincent Nicolas, Data Scientist Manager at Ubisoft
Media and entertainment companies are facing increased competition, which means AI is moving in to reduce operating costs and simultaneously generate more revenue. Enter: AI in media and entertainment.
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