Measuring ROI for AI Efforts

Calculating the Return on Investment (ROI) on data science, machine learning, or AI projects is often critical to secure resources; however, these calculations can be notoriously challenging to figure out.

Data ROI calculations are especially challenging since data efforts empower so many aspects of an organization to operate more effectively and efficiently. It’s often difficult to isolate the contribution of data alone to improvements, especially larger business outcomes (like higher profit margins, lower costs, etc.). While data teams can’t take sole credit for organizational wins like this, finding concrete wins is often the easiest way to calculate ROI.


McKinsey estimates that analytics will potentially unlock $9.5 trillion to $15.4 trillion in value annually, with AI activating about 40 percent of that (between $3.5 trillion and $5.8 trillion)

IIA Report: Analytics Maturity Powers Company Performance

ROI of Data Tools

While the factors that contribute to ROI calculations are unique to each organization, there are several that remain relatively consistent. For a data platform integration, they include:

  • Cost of educating the data team: With any new tool, you’ll have a temporary cost to consider in terms of team education and onboarding. However, it’s important not to skimp out on education to ensure that the team will be fully activated.

Ovum: Profit from AI and Machine Learning – get the white paper

  • Cost of tool: The tool you use will also come with associated licensing costs, however, ROI calculations can help you determine whether this is a good investment or not.
  • Activation of analysts: When data analysts can be activated to fully collaborate and leverage their expertise into a data team, project operationalization will occur much faster.
  • Decreased strain on IT resources: IT teams are often overburdened with data access requests. Minimizing this workload can increase data and IT team productivity.

6 top challenges in building a Data Team

Schau jetzt

ROI & Dataiku

five buckets of data science use cases

Dataiku is the platform democratizing access to data and enabling enterprises to build their own path to AI. Hundreds of companies use Dataiku daily to provide tangible ROI for AI and data initiatives by:

  • More quickly getting models to production with features like one-click model deployment.
  • Speeding up time to value through features like AutoML and built-in, pre-trained deep learning models.
  • Leveraging visual, point-and-click features in addition to robust coding features so that business analysts, data scientists, data engineers, IT, and more can all work together more efficiently to deliver value.
  • Using integrated advanced processors and other data preparation features for faster ETL.

MandM Direct: Managing Models at Scale with Dataiku + GCP

See how the data science team at MandM Direct operationalizes 10x more models versus a code-only approach.

Read more

Go Further

Top-Down vs. Bottom-Up Data Science

Is there a “right way” to implement data science and AI projects, and is one approach better or more effective than the other?

learn more

The AI Maturity Survey

Where are we on the path to enterprise AI? We surveyed more than 300 data professionals and uncovered some benchmarks.

learn more

7 AI Adoption Challenges

Once an organization decides to take the plunge into AI, there are several potential hazards that could obstruct their realization of its value.

learn more

Enabling Data Leaders

This white paper explores the challenges facing today's CDOs - including measuring return on investment from initiatives - and how to overcome them.

get the white paper