Jason Hardman, Head of People Data Center (PDC) Lab at Unilever, speaks with Jon Howells, Lead Data Scientist at Capgemini about how they've been able to harness data to better understand customer behavior.Mehr Erfahren
Fanalists: Data-Driven Marketing in the Sports & Entertainment Industry
Thierry de Reus, Head of Tech & Data at Fanalists — a data and marketing agency working for the sports, media, and entertainment industries — talks transformation. Here's how they have been able to bring their clients to the next data-driven level with Dataiku.
"Looking at one of our clients that's a pro cycling team ... and when they started working with us, they were really dependent on sponsorships. That's generally the case in pro cycling. They wanted to build a big customer base who they really understand. So that's where we helped them. ...Maybe we have segments over there with active cyclists, so they cycle themselves. They have couch potatoes where you can sell maybe a documentary, but you could sell a cycling jersey to the active cyclists. So that's a whole new model that enabled [them] to create new revenue streams and change business models as well.Thierry de Reus Head of Tech & Data at Fanalists
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In the past year and a half, Rabobank has completed more than 100 AI projects and has reduced the time to onboard data team members — in particular data scientists — from months to weeks.Mehr Erfahren
Showroomprivé leverages Dataiku to innovate across their business, including for machine learning-based targeting to build marketing campaigns that are 2.5x more effective.Mehr Erfahren
See how Provincie Noord-Holland, an organization in the Netherlands' public sector, maximizes data science project efficiency and collaboration with Dataiku.Mehr Erfahren