Fanalists: Data-Driven Marketing in the Sports & Entertainment Industry

Thierry de Reus, Head of Tech & Data at Fanalists — a data and marketing agency working for the sports, media, and entertainment industries — talks transformation. Here's how they have been able to bring their clients to the next data-driven level with Dataiku.
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"Looking at one of our clients that's a pro cycling team ... and when they started working with us, they were really dependent on sponsorships. That's generally the case in pro cycling. They wanted to build a big customer base who they really understand. So that's where we helped them. ...Maybe we have segments over there with active cyclists, so they cycle themselves. They have couch potatoes where you can sell maybe a documentary, but you could sell a cycling jersey to the active cyclists. So that's a whole new model that enabled [them] to create new revenue streams and change business models as well. Thierry de Reus Head of Tech & Data at Fanalists

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