ADA, Aviva’s algorithmic decision agent, is a customer-first AI that is powering omni-channel, hyper personalized marketing.Learn More
To compete and stay relevant in this rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Data-powered technology has made it possible for marketers to build a clearer picture of their target audiences than ever before, and in the hotbed of all this lies marketing AI.
Some companies originally built around data and its applications are already making AI powered by data a reality. However, these companies are the exception rather than the rule. For most organizations, the journey to leveraging AI isn’t as natural, but still as critical to keep them competitive and profitable.