More Accurate Customer Segmentation with Dentsu Aegis
See how Dentsu Aegis improved their data department’s agility and speed with the ability to quickly generate customer segmentation reports.
Learn MoreTargeting the right customers with the right message at the right time represents one of the most efficient ways to optimize marketing campaigns and achieve a higher return on investment (ROI). And when a customer receives personalized content, there is not only higher probability (s)he will buy the product but also that (s)he will develop loyalty toward the business.
Yet as far back as 2014, Forrester reported that more than 75% of digital marketing professionals were already using advanced analytics and clustering techniques to personalize targeting. And 68% were already using machine learning algorithms for more personal targeting and interactions. So what else is there to do?
Actually providing the desired level of specificity is easier said than done; marketing teams and business analysts often struggle with:
92% of marketers reported using personalization techniques in their marketing, yet 55% of marketers don’t feel they have sufficient customer data to implement effective personalization.
Dataiku is one of the world’s leading AI and machine learning platforms, supporting agility in organizations’ data efforts via collaborative, elastic, and responsible AI, all at enterprise scale. Hundreds of companies use Dataiku to underpin their essential business operations and ensure they stay relevant in a changing world, including models driving fraud detection, customer churn prevention, predictive maintenance, supply chain optimization, and much more.
For marketing teams looking to do more complex and advanced customer segmentation, Dataiku brings:
The evolution of AI, machine learning, and data science have been an increasingly integral part of the transformation of many industries, and marketing is no exception.
Read moreSee how Dentsu Aegis improved their data department’s agility and speed with the ability to quickly generate customer segmentation reports.
Learn MoreSee how Trainline data engineers have become 3x more efficient in creating aggregated, centralized dashboards focused on Trainline marketing acquisition efforts.
Learn MoreAs Dataiku connects to existing infrastructure, there is no need to move data for processing. Format and schema detection allows instant access to data.
Learn MoreAI has changed the nature of marketing, and marketers need to understand this shift so they won’t be left in the dust.
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