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Recommendation engines drive business value in a host of industries and organizations. They are versatile and adaptive, in addition to providing that personalized touch that drives user dependency. With user loyalties rapidly evolving, the ability to quickly understand what a user might want and provide it is critical to continued success.
That said, recommendation engines are not only useful in the retail landscape. They are an important part of everything from disease diagnosis to loan risk mitigation. Recommendation engines are a sort of jack-of-all-trades and are well suited to many use cases.