Automation and demand forecasting are at the forefront of supply chain improvements that leverage AI, but organizational culture change is critical to drive true optimization.Learn More
The CPG sector has increasingly more data at their disposal, both from traditional enterprise data and internet of things (IoT) devices; however companies still struggle to use this data and turn AI investments into profits.
A joint study conducted by BCG and Google found that by using AI and advanced analytics at scale, CPG companies can generate more than 10% revenue growth through more predictive demand forecasting, more relevant local assortments, personalized consumer services and experiences, optimized marketing and promotion ROI, and faster innovation cycles.
From product design to supply chain and marketing, use cases abound, but change to a data-driven enterprise doesn’t happen overnight. The process requires significant changes to ways of working throughout the organization, from board-level decision making to daily operations.