Turn Marketing Data Into Actionable Insights
Overcome data silos. Easily connect sales data, media spend, and conversions with Dataiku’s intuitive interface.
Marketing analytics becomes accessible to marketing teams and analysts alike. This enables data driven decisions that help allocate resources across all channels for better business outcomes.
Test Budget Scenarios and Prove ROI Before You Spend
Use the interactive planner to test different ways to allocate marketing budget. See projected outcomes instantly before committing spend. Each scenario shows clear visuals of forecasted spend, expected return on ad spend, and how paid media performs across channels. This helps marketing teams validate strategies with confidence and achieve business goals.
Leverage Google Meridian for Modern Marketing Analytics
At the core of this solution sits Google Meridian. This framework is built for today’s multi-touch attribution challenges. Unlike legacy analytics tools, Meridian accounts for complex interactions between channels. It handles ad saturation effects and delayed conversions from each ad campaign.
Dataiku wraps Meridian’s power in a user-friendly visual flow. Marketing teams can understand and adjust the approach to their needs. Review methods, adjust for seasonality, and add new data sources without starting over.
Answer Key Questions About Marketing Performance
What’s the best way to allocate marketing budget for maximum return? Which channels drive new sales versus capturing existing demand? How do marketing investments impact business outcomes?
Dataiku’s MMM solution provides clear answers through dashboards that executives understand. Marketing teams see channel effectiveness and identify diminishing returns before they hurt performance. The built-in algorithm recommends how to allocate resources. Teams can implement changes faster than traditional marketing mix modeling cycles allow.
From Attribution to Marketing Transformation
The marketing mix modeling solution is the foundation for broader marketing analytics maturity. Move from optimizing marketing spend to customer lifetime value modeling, propensity scoring, genAI-powered personalization, and much more. From no code to coders, bring all skillsets together to transform your marketing activities, all powered by a single, unified platform.
The Total Economic Impact™
Of Dataiku
A composite organization in the commissioned study conducted by Forrester Consulting on behalf of Dataiku saw the following benefits:
reduction in time spent on data analysis, extraction, and preparation.
reduction in time spent on model lifecycle activities (training, deployment, and monitoring).
return on investment
net present value over three years.
