AI for marketing: know your customers, grow your revenue

Understand your customers better, run smarter campaigns, and make every marketing decision count. Get pre-built AI solutions for segmentation, next-best-offer, lead scoring, and more. Built for marketing teams, not just data scientists.

Accelerate marketing with generative AI

Go beyond one-off GenAI tasks. Build governed, scalable AI workflows that personalise outreach, analyse customer feedback, and drive sales, in one platform.

Product recommendation template builder

Improve consumer response rates by automating tailored email messaging with the power of Dataiku and generative AI.

Customer review analyzer

Put customer reviews to work with Dataiku and the power of Generative AI to quickly identify issues and understand patterns.

Sales analytics generator

Empower your sales organization with Generative AI insights from a central data source.

LLM-enhanced next best offer

Generate personalised, automated follow-up messages at scale by combining predictive ML and generative AI to serve the right offer at the right moment.

Build smarter customer insights and targeting

From lifetime value forecasting to lead scoring and store segmentation, get the AI tools your marketing and sales teams need to target smarter and convert more.

Customer lifetime value forecasting

Predict the future value of your customers and organize them into well structured groups, in order to optimize your efforts to increase revenues over time.

Market basket analysis

Extract key business patterns from your sales: optimize product assortment and pave the road to recommendation.

RFM Customer segmentation

Segment your customers depending on their purchasing behavior, so that you can have more tailored interaction with them.

Optimize Your Marketing Channels Strategies in Pharma

Optimizing omnichannel marketing

Identify key channel drivers of HCP brand adoption and design more effective marketing tactics for all drug prescribers.

Leverage Machine Learning to Predict Lead Value

Lead scoring

Help sales and marketing teams fast-track adoption of ML lead scoring techniques and simultaneously unlock the power of internal and external data sources for greater lead insight.

Store segmentation

Develop sales and marketing strategies that deliver on shoppers' needs at the local level by using AI to cluster stores based on similar characteristics for maximum sales impact.

Request a demo of Dataiku with an expert in your industry

Explore what AI success will look like for you.