Dynamic pricing, a highly flexible approach to setting the cost for a product or service, is one way to find this optimal balance. But so far, dynamic pricing has only been used widely by major players in e-commerce and has unfortunately not spread far beyond that market. See how one company broke away from the norm of dynamic pricing and was able to bring this revolutionary predictive analytics technique to any business, whether offline or online.
Pricemoov is a Plug and Play Yield Management solution. Founded in 2016, Pricemoov has been experiencing strong growth. Some of its users are car rental services, but also airline companies and event organizers. Pricemoov provides a service that delivers optimal pricing suggestions and solutions to its customers by weighing the intrinsic value of the item, its seasonality, and the attributes of the customer himself through detailed segmentation. To do so, Pricemoov collects datasets from its customers that are updated daily through partitioning.
Learn more about what partitioning is and how Dataiku can help