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With DSS, make sure your marketers are more efficient at their jobs and are spending marketing budgets intelligently for optimized ROI. Marketers themselves can use DSS to build solutions to problems such as high churn rates, low click rates on push campaigns, lead tracking, smart segmentation, basic data cleaning, and so much more.
With DSS, centralizing and cleaning web logs, customer data, CRM data, and so on to create a holistic view of marketing performance is now available for the marketers themselves, without having to rely on complex IT systems and teams.