Defining ROI for Data Initiatives

August 26, 2019

Calculating the Return on Investment (ROI) of your data initiatives is critical to activating your data; if you can’t show that data initiatives are valuable, there will be resistance across the organization to implementation, causing you to miss out on opportunities and lag behind the competition.

ROI isn’t a simple calculation, but rather one that requires an in-depth understanding of your business needs and pain points. Mike has years of experience demonstrating the value data initiatives can unlock and will share tips, tricks, and best practice guidelines for helping you understand your own ROI metrics.