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As the third largest video game company in the world, Ubisoft leverages AI, machine learning, and data science to increase its competitiveness amidst a highly saturated media and entertainment landscape as well as extract true business value from its data initiatives.
Ubisoft’s Consumer and Market Knowledge (CMK) department is in charge of market research, providing player and market insights across the company in order to improve the overall quality of games and effectively respond to the emerging player demands. The CMK team is comprised of around 50 collaborators, among which 10 are data scientists and 30 are analysts.
The CMK department works with three different entities within the company — they provide studios with insights for game development, help upper management navigate the constantly changing trends in the gaming space and define their strategic vision, and enable business people to find the right audience for each game.