Bringing AI to Marketing
The evolution of AI, machine learning, and data science have been an increasingly integral part of the transformation of many industries, and marketing is no exception.
Mehr ErfahrenA Glance at ADA: Aviva’s Algorithmic Decision Agent
ADA, Aviva’s algorithmic decision agent, is a customer-first AI that is powering omni-channel, hyper personalized marketing.
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How AI is Changing Marketing and Marketers
AI has changed the nature of marketing, and marketers need to understand this shift so they won’t be left in the dust.
Mehr ErfahrenAchieving Everyday AI
Everyday AI is about making the use of data almost pedestrian. AI that is so ingrained and intertwined with the workings of the day-to-day that it’s just part of the business (not only being used or developed by one central team).
Mehr ErfahrenShowroomprivé: Putting ML-Powered Targeting in the Hands of Marketers
Showroomprivé leverages Dataiku to innovate across their business, including for machine learning-based targeting to build marketing campaigns that are 2.5x more effective.
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